In a conversation with John Knowles @RShotel, president of the organization James Knowles asks, “So how do we reach out?”. John: “You let other people do it for you.” James: “How does that work?”

The concept crowd sourcing content becomes a great way to allow for others to share your virtues. The idea of others taking your brand into their own hands might seem scary but when the public personalities embrace your identity the reach of your message spreads farther than you can anticipate.

The understanding and embracing of others to tell the story of your identity creates new levels of branding opportunity. The most important thing to understand is that our satisfaction is in you. The exciting moment of social media and the social internet is when an online engagement translates into a face to face interaction.

It is important to thank our friends both old and new for making the Roger Smith Hotel the place for everything Social Media. Thanks for being part of the Roger Smith Culture.
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Please Share, Comment, Respond and Engage!

John Knowles


  1. John Burnham
    October 24, 2009

    Looking forward to our stay at Roger Smith starting Monday, John. A friend Tweeted a recommendation after the U.S. Open, which got my attention because four of us have meetings scheduled this month on the East Side about, what else, our websites and social networking. As long as my boss likes his bed, I know we're going to have a great time. Keep up the social engagement!

  2. Giorgio Pasti
    November 17, 2009

    Great Job! we were discussing about yiu RSHotel today during a panel inFlorence @ BTO